Pitching story ideas is a crucial skill for TV writers. It's about selling your concept to decision-makers in a way that's clear, compelling, and memorable. A strong pitch combines a unique premise with well-developed characters and a clear target audience.

The art of pitching involves more than just a great idea. It requires crafting a concise logline, structuring your presentation effectively, and tailoring your approach to different buyers. Mastering these elements can significantly increase your chances of getting your show greenlit.

Elements of a strong pitch

• Pitching forms a crucial part of the TV writing process, allowing writers to present their ideas to potential buyers and producers
• Strong pitches effectively communicate the essence of a show concept while generating excitement and interest from industry decision-makers
• Understanding the key elements of a pitch helps writers craft compelling presentations that increase their chances of getting a project greenlit

High concept vs low concept

• High concept pitches feature easily grasped, unique premises with broad appeal (alien teacher secretly educates Earth children)
• Low concept pitches focus on nuanced character development and complex themes (coming-of-age story in small Midwestern town)
• High concept ideas often have more immediate marketability but may lack depth
• Low concept ideas can offer rich storytelling potential but may be harder to sell quickly

Logline development

• Loglines distill the core premise of a show into a single, compelling sentence
• Effective loglines include the main character, their goal, and the central conflict
• Use active verbs and vivid language to create intrigue (desperate housewife moonlights as assassin to save family from financial ruin)
• Avoid character names and excessive detail, focus on the hook
• Revise and refine loglines multiple times to maximize impact

Target audience identification

• Clearly define the primary demographic for the show (age range, gender, interests)
• Consider psychographic factors like values, lifestyle, and viewing habits
• Align the show concept with the tastes and preferences of the target audience
• Demonstrate knowledge of current trends and viewing patterns for the chosen demographic
• Explain how the show will attract and retain the specified audience

Pitch structure and format

• Pitch structure provides a framework for presenting ideas coherently and engagingly to potential buyers
• Well-organized pitches guide listeners through the concept, characters, and world of the proposed show
• Effective formatting enhances clarity and helps maintain the attention of decision-makers throughout the presentation

Opening hook

• Start with a attention-grabbing statement or question related to the show's premise
• Use a relevant personal anecdote or statistic to pique interest
• Present a brief, intriguing scenario from the show to immerse the audience
• Keep the opening concise, aiming for 30 seconds or less
• Transition smoothly from the hook to the main pitch content

Story synopsis

• Provide a clear, concise overview of the show's main plot or concept
• Highlight the central conflict or driving force of the narrative
• Explain the show's unique selling points or innovative elements
• Outline the general arc of the first season or series of episodes
• Use vivid language to bring the story to life without getting bogged down in details

Character descriptions

• Introduce the main characters with brief, memorable descriptions
• Focus on each character's key traits, motivations, and conflicts
• Explain how characters relate to each other and drive the story forward
• Use specific examples to illustrate character dynamics and growth potential
• Avoid lengthy backstories, prioritize information relevant to the show's premise

Tone and genre

• Clearly state the show's genre or combination of genres (dark comedy, sci-fi drama)
• Describe the overall tone and atmosphere of the series
• Compare the show's feel to existing successful series when appropriate
• Explain how the tone supports the story and appeals to the target audience
• Discuss any unique genre-blending or subversive elements that set the show apart

Verbal pitching techniques

• Verbal pitching skills are essential for effectively communicating ideas in face-to-face meetings with industry professionals
• Mastering these techniques helps writers convey enthusiasm and confidence in their projects
• Strong verbal pitching abilities can make the difference between a passed-over idea and a greenlit production

Body language and confidence

• Maintain eye contact with listeners to establish connection and trust
• Use open, relaxed posture to project confidence and approachability
• Employ natural hand gestures to emphasize key points without being distracting
• Smile and show genuine enthusiasm for your project
• Practice power poses before pitching to boost confidence (arms raised in victory stance)

Pacing and timing

• Speak at a measured, clear pace to ensure comprehension
• Vary vocal tone and rhythm to maintain listener engagement
• Use strategic pauses to allow important points to sink in
• Practice timing to fit the pitch within the allotted time frame (typically 10-15 minutes)
• Leave room for questions and discussion at the end of the pitch

Handling questions

• Anticipate potential questions and prepare concise, thoughtful answers
• Listen carefully to each question before responding
• Address the specific query without going off on tangents
• Use questions as opportunities to further showcase your knowledge of the project
• If unsure about an answer, offer to follow up with more information later
• Remain calm and positive, even when faced with challenging or skeptical questions

Written pitch documents

• Written pitch documents complement verbal presentations and provide detailed information about proposed TV projects
• These materials serve as reference points for buyers and can be circulated within production companies or networks
• Well-crafted written pitches demonstrate the writer's professionalism and thorough development of the concept

One-sheet overview

• Create a single-page document summarizing the key elements of the show
• Include the logline, brief synopsis, and main character descriptions
• Highlight the show's unique selling points and target audience
• Use an eye-catching design that reflects the tone of the series
• Keep text concise and easy to scan, using bullet points where appropriate

Series bible components

• Develop a comprehensive document detailing the show's world and characters
• Include expanded character biographies and relationships
• Outline the show's mythology or rules (for sci-fi or fantasy series)
• Provide an overview of the series arc and potential future seasons
• Include visual elements like mood boards or concept art when relevant

Episode outlines

• Create brief summaries of potential episodes for the first season
• Demonstrate the show's ability to generate multiple compelling storylines
• Highlight how each episode contributes to character development and overall arc
• Show variety in episode structures and themes
• Include a mix of standalone and serialized story elements if appropriate

Tailoring pitches for different buyers

• Adapting pitches to specific buyers increases the chances of a successful presentation
• Understanding the unique needs and preferences of different types of buyers helps writers target their pitches effectively
• Tailored pitches demonstrate industry knowledge and increase the perceived value of the project

Network vs cable vs streaming

• Network pitches emphasize broad appeal and potential for long-term success
• Cable pitches focus on niche audiences and distinctive brand alignment
• Streaming pitches highlight binge-worthiness and potential for global appeal
• Adjust tone and content based on each platform's content guidelines and audience expectations
• Research recent successful shows on the target platform to inform your approach

Budget considerations

• Discuss production value expectations realistically based on the buyer's typical budgets
• Highlight cost-effective elements of your show (limited locations, small cast)
• Explain potential for international sales or merchandising to offset costs
• Be prepared to suggest budget-friendly alternatives for expensive elements if necessary
• Demonstrate understanding of the financial realities of TV production

Timeslot and scheduling factors

• Consider how your show fits into potential timeslots (primetime, late night)
• Discuss the show's ability to pair with existing successful series
• Explain how the show can attract and retain viewers throughout a season
• Address potential for year-round programming or limited series runs
• Highlight elements that make the show suitable for specific scheduling strategies (holiday themes, summer programming)