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10.7 Ethical considerations in interviewing

📺TV Newsroom
Unit 10 Review

10.7 Ethical considerations in interviewing

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025
📺TV Newsroom
Unit & Topic Study Guides

Ethical interviewing is crucial for building trust and maintaining journalistic integrity. It involves principles like accuracy, respect for interviewees, and avoiding deception. Journalists must navigate complex issues such as informed consent, protecting vulnerable sources, and handling sensitive information responsibly.

Live interviews present unique challenges, requiring quick decision-making to balance public interest with potential harm. Journalists must be prepared to handle unexpected revelations professionally while moderating tone and content. Ethical considerations in editing and avoiding conflicts of interest are also essential for preserving the integrity of interviews.

Principles of ethical interviewing

  • Ethical interviewing is a cornerstone of responsible journalism that helps build trust with sources and the public
  • Adhering to ethical principles ensures interviews are conducted with integrity, accuracy, and respect for all parties involved
  • Key principles include striving for accuracy and fairness, respecting interviewees, and avoiding deception or manipulation

Accuracy and fairness

  • Interviewers have a responsibility to report information accurately and fairly, without bias or distortion
  • Thorough research and fact-checking should be conducted before and after interviews to ensure accuracy
  • Interviewees should be given a fair opportunity to respond to any allegations or criticisms raised
  • Multiple perspectives should be sought and represented to provide a balanced and impartial account

Respect for interviewees

  • Interviewers should treat all interviewees with respect and dignity, regardless of their status or position
  • Interviewees' privacy and personal boundaries should be respected, especially when discussing sensitive topics
  • Interviewers should be mindful of cultural differences and avoid making assumptions or judgments based on stereotypes
  • Interviewees should be given the opportunity to review and clarify their statements before publication or broadcast

Avoiding deception or manipulation

  • Interviewers should never deceive or mislead interviewees about the purpose or nature of the interview
  • Leading questions or manipulative tactics (badgering) should be avoided to prevent distorting interviewees' responses
  • Interviewers should not make promises they cannot keep, such as guaranteeing anonymity or favorable coverage
  • Any potential conflicts of interest or biases should be disclosed to interviewees and the audience
  • Informed consent is the process of ensuring interviewees understand the purpose, risks, and potential consequences of participating in an interview
  • Obtaining informed consent is essential for respecting interviewees' autonomy and protecting their rights
  • Key elements of informed consent include disclosing the purpose of the interview, obtaining permission to record, and respecting interviewees' rights to refuse or withdraw participation

Disclosing purpose of interview

  • Interviewers should clearly explain the purpose and intended use of the interview to potential interviewees
  • Any potential risks or consequences of participating should be disclosed, such as the possibility of public scrutiny or legal action
  • Interviewees should be informed of the expected duration and scope of the interview, as well as any plans for follow-up or additional coverage
  • If the interview is part of a larger investigation or story, the broader context should be explained to provide transparency

Obtaining permission to record

  • Interviewers should always obtain explicit permission from interviewees before recording an interview, whether audio or video
  • Interviewees should be informed of how the recording will be used and who will have access to it
  • If the interview will be broadcast or published, interviewees should be made aware of when and where it will appear
  • Interviewees should be given the option to review and approve any quotes or soundbites before publication or broadcast

Respecting interviewee's rights

  • Interviewees have the right to refuse to answer any questions or discuss any topics they are uncomfortable with
  • Interviewees should be allowed to set boundaries and conditions for the interview, such as off-limit topics or time constraints
  • If an interviewee wishes to withdraw their consent or participation at any point, their decision must be respected
  • Interviewees should be given the opportunity to clarify or retract any statements they feel were misrepresented or taken out of context

Protecting vulnerable interviewees

  • Vulnerable interviewees, such as children, victims of trauma, or individuals with mental health issues, require special considerations and protections
  • Interviewers have a heightened responsibility to prioritize the safety, well-being, and dignity of vulnerable interviewees
  • Key considerations include obtaining informed consent from legal guardians, minimizing potential trauma or distress, and providing resources for support and advocacy

Children and minors

  • Interviews with children under 18 require the informed consent of a parent or legal guardian
  • Interviewers should use age-appropriate language and avoid asking leading or suggestive questions
  • The child's comfort and well-being should be prioritized, with breaks provided as needed
  • Sensitive topics (abuse, violence) should be approached with extreme caution to avoid re-traumatization

Victims of trauma or abuse

  • Interviews with trauma survivors should be conducted with empathy, sensitivity, and respect for their experiences
  • Interviewers should avoid probing for graphic details or pressuring survivors to relive traumatic events
  • Survivors should be given control over the interview process, including the right to pause or end the interview at any time
  • Resources for counseling, advocacy, and support services should be provided before and after the interview

Individuals with mental health issues

  • Interviewers should be aware of the potential vulnerabilities and challenges faced by individuals with mental health conditions
  • Stigmatizing language or stereotypes (crazy, psycho) should be avoided in favor of person-first language (person with schizophrenia)
  • If an interviewee appears to be in crisis or at risk of harm, the interview should be stopped and appropriate interventions sought
  • Interviewers should familiarize themselves with mental health resources and crisis hotlines to provide to interviewees as needed

Handling sensitive information

  • Journalists often handle sensitive information obtained through interviews, such as confidential sources, whistleblower disclosures, or details of private matters
  • Ethical handling of sensitive information requires careful consideration of competing interests, such as the public's right to know versus the potential harm to individuals involved
  • Key issues include weighing confidentiality against the public interest, protecting sources and whistleblowers, and responsible reporting of sensitive topics

Confidentiality vs public interest

  • In some cases, journalists may agree to keep certain information confidential as a condition of obtaining an interview
  • However, if the confidential information is of significant public interest (evidence of wrongdoing, threats to public safety), journalists may be justified in breaking confidentiality
  • Decisions to break confidentiality should not be made lightly and should involve careful ethical deliberation and consultation with editors and legal counsel
  • If confidentiality is broken, every effort should be made to minimize harm to the source and provide them with advance notice and explanation

Protecting sources and whistleblowers

  • Journalists have an ethical obligation to protect the identity of confidential sources and whistleblowers who provide information at great personal risk
  • Measures to protect sources include using secure communication channels, storing files and notes securely, and destroying any identifying materials
  • If a source's identity is sought by legal authorities, journalists should exhaust all legal protections (shield laws) before considering disclosure
  • In extreme cases, journalists may face legal consequences (contempt of court) for refusing to reveal a source, but this is considered a last resort

Responsible reporting of sensitive topics

  • When reporting on sensitive topics like sexual assault, suicide, or hate crimes, journalists must balance the public interest with the potential for harm or re-traumatization of victims and families
  • Graphic or sensational details should be avoided unless absolutely necessary for the story, and trigger warnings should be provided
  • Reporting should focus on the systemic issues and broader context rather than gratuitous accounts of individual trauma
  • Journalists should consult with experts and advocacy groups to ensure their reporting is accurate, sensitive, and minimizes potential harm

Avoiding conflicts of interest

  • Conflicts of interest can arise when journalists have personal, financial, or political ties that compromise their objectivity and independence
  • Avoiding conflicts of interest is essential for maintaining public trust and credibility in the media
  • Key areas of concern include personal relationships with interviewees, financial or political incentives, and preserving journalistic independence

Personal relationships with interviewees

  • Journalists should avoid interviewing close friends, family members, or romantic partners, as these relationships can cloud objectivity and impartiality
  • If a personal relationship is unavoidable (small community), it should be disclosed to editors and the audience
  • Journalists should recuse themselves from stories involving individuals with whom they have significant personal ties
  • Boundaries between professional and personal relationships with sources should be clearly defined and maintained

Financial or political incentives

  • Journalists should not accept gifts, favors, or payments from interviewees or sources, as this can create the appearance of bias or undue influence
  • Political activism, campaign contributions, or public endorsements can also compromise a journalist's credibility and should be avoided
  • Any financial investments, business interests, or family connections that relate to the subject of an interview should be disclosed to editors and the public
  • Sponsored content or paid interviews should be clearly labeled and distinguished from editorial content to avoid confusion

Maintaining journalistic independence

  • Journalists should resist pressure from advertisers, owners, or other powerful interests to skew their reporting or avoid certain topics
  • Editorial decisions should be made independently, without interference or influence from external parties
  • Journalists should be transparent about any external funding sources or partnerships that support their work
  • If conflicts arise between journalistic ethics and employer demands, journalists should prioritize their ethical obligations and consider resigning in protest if necessary

Ethical challenges in undercover interviews

  • Undercover interviews, in which journalists conceal their identity or purpose, pose significant ethical challenges and risks
  • While undercover techniques can uncover important stories that would otherwise go untold, they also involve deception and potential violations of trust and consent
  • Key ethical considerations include justifying the use of deception, balancing the ends versus the means, and weighing legal and ethical risks

Justifying deception or misrepresentation

  • Undercover interviews should only be used as a last resort when information of vital public interest cannot be obtained through other means
  • Journalists must carefully weigh the potential benefits of the story against the ethical costs of deception and breach of trust
  • The use of undercover techniques should be proportional to the significance of the story and the harm prevented by the exposure
  • Journalists should have a clear and compelling justification for the deception that can withstand public scrutiny and criticism

Balancing ends vs means

  • The ends (public benefit) of an undercover investigation must be significant enough to justify the means (deception)
  • Journalists must consider whether the information obtained could have been gathered through less deceptive or intrusive methods
  • The potential harm prevented by the story (abuse, corruption) should outweigh the harm caused by the deceptive techniques used
  • Journalists should consider alternative approaches that minimize deception while still achieving the intended purpose
  • Undercover journalism can expose reporters to legal risks, such as charges of trespassing, fraud, or invasion of privacy
  • Journalists should consult with legal counsel and carefully assess the potential legal consequences before embarking on an undercover investigation
  • Even if undercover techniques are legally permissible, they may still be unethical if they violate principles of consent, trust, and respect for privacy
  • Journalists should be prepared to accept the consequences of their actions and be held accountable for any ethical breaches or harm caused

Responsible editing of interviews

  • The editing process is a crucial step in shaping the final presentation of an interview and ensuring it accurately reflects the interviewee's perspective
  • Irresponsible editing techniques, such as selective quoting or manipulative juxtaposition, can distort the meaning and context of an interviewee's statements
  • Key considerations for responsible editing include avoiding misrepresentation, preserving context and meaning, and disclosing any editing techniques used

Avoiding misrepresentation or manipulation

  • Quotes should not be taken out of context or edited in a way that changes their intended meaning
  • Responses to different questions should not be spliced together to create a misleading impression of a coherent statement
  • Reaction shots or B-roll footage should not be used to imply a response or emotion that was not actually expressed in the interview
  • Dramatic music, lighting, or other production techniques should not be used to manipulate the audience's perception of the interviewee

Preserving context and meaning

  • Edits should strive to preserve the overall context and meaning of the interviewee's responses, even if some portions are omitted for time or clarity
  • If a statement is ambiguous or unclear, editors should err on the side of including more context rather than less
  • Contradictory or conflicting statements should be presented in a way that allows the audience to judge their significance and credibility
  • Fact-checking and verification should be conducted to ensure any claims or assertions made in the interview are accurate and properly contextualized

Disclosing editing techniques used

  • Any significant editing techniques used, such as condensing, rearranging, or omitting portions of the interview, should be disclosed to the audience
  • Disclosure can take the form of an editor's note, a visual or audio cue (jump cut, fade), or a verbal acknowledgment by the reporter
  • Transparency about the editing process helps maintain trust and credibility with the audience
  • If the editing process becomes a subject of controversy or criticism, journalists should be prepared to explain and justify their choices

Ethical considerations in live interviews

  • Live interviews pose unique ethical challenges due to their unscripted and unpredictable nature
  • Without the safety net of editing, journalists must be prepared to handle unexpected revelations, emotional outbursts, or offensive statements in real-time
  • Key considerations include handling unexpected situations professionally, balancing public interest versus potential harm, and moderating the tone and content of the interview

Handling unexpected revelations or outbursts

  • Journalists should maintain composure and professionalism if an interviewee makes a shocking revelation or has an emotional outburst
  • Follow-up questions should be asked calmly and respectfully, without sensationalizing or exploiting the moment for dramatic effect
  • If the interviewee becomes hostile or agitated, the journalist should attempt to de-escalate the situation and redirect the conversation to more constructive ground
  • If the interviewee makes a potentially defamatory or incriminating statement, the journalist should challenge or contextualize it rather than letting it stand unchallenged

Balancing public interest vs potential harm

  • In live interviews, journalists must make split-second decisions about whether to pursue a line of questioning that could cause harm or distress to the interviewee or others
  • The public interest in the information must be weighed against the potential for harm, such as reputational damage, invasion of privacy, or psychological trauma
  • If the potential harm outweighs the public benefit, the journalist should consider redirecting the conversation or even ending the interview early
  • Sensitivity and empathy should be exercised when discussing traumatic experiences or personal matters, even if they are newsworthy

Moderating tone and content

  • Journalists should strive to maintain a respectful and professional tone throughout the interview, even if the interviewee becomes confrontational or emotional
  • Inflammatory or offensive language should be challenged and not allowed to dominate the conversation unchecked
  • If the interviewee goes off-topic or rambles excessively, the journalist should gently but firmly steer the conversation back to the relevant issues
  • The overall tone and content of the interview should be moderated to ensure it remains informative, substantive, and in the public interest, rather than devolving into sensationalism or personal attacks