Fiveable

🏹Native American History Unit 11 Review

QR code for Native American History practice questions

11.7 Cultural appropriation

🏹Native American History
Unit 11 Review

11.7 Cultural appropriation

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025
🏹Native American History
Unit & Topic Study Guides

Cultural appropriation of Native American cultures has deep roots in colonization and continues to impact indigenous communities today. From sports mascots to fashion trends, the adoption of Native elements by non-Natives often perpetuates harmful stereotypes and erodes cultural identity.

This issue highlights the complex power dynamics between dominant and marginalized cultures. It raises important questions about intellectual property rights, cultural heritage protection, and the balance between cultural exchange and exploitation in a globalized world.

Definition of cultural appropriation

  • Cultural appropriation involves the adoption of elements from one culture by members of a different culture without understanding or respecting the original culture
  • In Native American history, cultural appropriation has been a persistent issue stemming from colonization and the marginalization of indigenous peoples
  • This concept highlights the power dynamics between dominant and marginalized cultures, often resulting in the commodification of cultural practices and symbols

Origins of the concept

  • Emerged in academic discourse during the 1980s as part of postcolonial studies
  • Rooted in critiques of Western colonialism and its impact on indigenous cultures
  • Gained prominence through discussions of racial and cultural politics in the United States
  • Influenced by earlier concepts such as cultural imperialism and cultural hegemony

Key elements of appropriation

  • Power imbalance between the appropriating culture and the source culture
  • Lack of permission or collaboration from the source culture
  • Misrepresentation or stereotyping of the source culture
  • Commodification of cultural elements for profit or entertainment
  • Decontextualization of cultural practices, symbols, or artifacts

Historical context

  • Cultural appropriation of Native American cultures has deep roots in the history of colonization and westward expansion in North America
  • Understanding this historical context is crucial for analyzing the ongoing impact of appropriation on Native communities
  • The legacy of these historical practices continues to shape contemporary debates and conflicts

Colonial roots of appropriation

  • European colonizers often viewed Native cultures as "primitive" or "exotic"
  • Forced assimilation policies aimed to erase Native cultures (boarding schools)
  • Collection and display of Native artifacts in museums without consent
  • Romanticization of Native peoples in literature and art (noble savage trope)
  • Exploitation of Native lands and resources led to cultural displacement

19th and 20th century examples

  • World's fairs and exhibitions featured "living" Native American displays
  • Hollywood Westerns perpetuated stereotypes of Native Americans
  • Non-Native authors wrote fictional accounts of Native life (The Education of Little Tree)
  • Appropriation of Native American imagery in advertising (Land O'Lakes butter)
  • New Age movement adopted and commercialized Native spiritual practices

Forms of Native American appropriation

Mascots and sports teams

  • Use of Native American names, imagery, and stereotypes in sports
  • Controversial examples include the Washington Redskins and Cleveland Indians
  • Perpetuates harmful stereotypes and reduces complex cultures to caricatures
  • Ignores the sacred nature of certain symbols (eagle feathers, face paint)
  • Ongoing debates and legal challenges to change team names and logos

Fashion and clothing

  • Misuse of traditional Native American designs in mainstream fashion
  • Commercialization of sacred items (headdresses at music festivals)
  • "Tribal" prints and patterns divorced from their cultural significance
  • Cultural appropriation in Halloween costumes (Pocahontas, "Indian brave")
  • High-fashion brands using Native-inspired designs without collaboration

Art and artifacts

  • Non-Native artists creating and selling "Native-style" art
  • Reproduction and sale of sacred objects (kachina dolls, dream catchers)
  • Misrepresentation of Native art styles and techniques
  • Issues of authenticity and cultural ownership in the art market
  • Debates over repatriation of artifacts from museums to tribes

Spiritual practices

  • Commercialization of Native American spiritual practices (sweat lodges)
  • Non-Native people claiming to be spiritual leaders or "shamans"
  • Misuse of sacred plants and ceremonies (peyote, vision quests)
  • Appropriation of Native American healing practices in alternative medicine
  • New Age adoption of concepts like "spirit animals" out of context

Impact on Native communities

Economic consequences

  • Loss of revenue when non-Native businesses profit from Native designs
  • Difficulty competing with mass-produced "Native-inspired" products
  • Challenges in protecting traditional knowledge and cultural expressions
  • Impact on Native artisans and craftspeople's livelihoods
  • Potential for economic opportunities through authentic collaborations

Cultural identity erosion

  • Misrepresentation can lead to confusion about authentic cultural practices
  • Younger generations may struggle to connect with their heritage
  • Commodification can trivialize sacred traditions and beliefs
  • Pressure to conform to stereotypes for economic survival
  • Loss of language and traditional knowledge due to cultural appropriation

Stereotypes and misrepresentation

  • Perpetuation of the "noble savage" or "warrior" stereotypes
  • Oversimplification of diverse Native cultures into a monolithic "Indian" identity
  • Reinforcement of harmful narratives about Native peoples as primitive or extinct
  • Impact on self-esteem and mental health of Native individuals
  • Challenges in education and public discourse about contemporary Native issues

Intellectual property rights

  • Limitations of copyright law in protecting traditional cultural expressions
  • Challenges in applying Western legal concepts to communal cultural property
  • Efforts to develop sui generis protection for indigenous cultural heritage
  • Debates over who has the authority to grant permission for cultural use
  • Exploration of trademark law to protect Native American symbols and designs

Cultural heritage protection

  • UNESCO conventions on safeguarding intangible cultural heritage
  • Native American Graves Protection and Repatriation Act (NAGPRA) in the US
  • Tribal sovereignty and the right to control cultural resources
  • Ethical guidelines for museums and researchers working with Native communities
  • Development of cultural protocols for engagement with Native American tribes

Contemporary debates

Cultural exchange vs appropriation

  • Distinguishing between respectful cultural exchange and harmful appropriation
  • Importance of power dynamics and historical context in these discussions
  • Debates over the concept of cultural hybridity and globalization
  • Exploration of collaborative and mutually beneficial cultural interactions
  • Challenges in defining boundaries between inspiration and appropriation

Freedom of expression arguments

  • Tension between artistic freedom and cultural respect
  • First Amendment considerations in the United States
  • Debates over censorship and political correctness
  • Balancing individual rights with community harm
  • Exploration of ethical frameworks for cultural representation in art and media

Resistance and reclamation efforts

Native American activism

  • Formation of organizations like the National Congress of American Indians
  • Protests against sports mascots and team names (Change the Mascot campaign)
  • Legal challenges to protect sacred sites and cultural practices
  • Social media campaigns to raise awareness about cultural appropriation
  • Development of Native-led businesses and cultural initiatives

Education and awareness campaigns

  • Creation of educational resources about Native cultures and appropriation
  • Collaboration with schools to improve Native American history curriculum
  • Cultural sensitivity training for businesses and organizations
  • Public speaking and workshops led by Native American educators
  • Use of social media platforms to share authentic Native voices and perspectives

Media representation

Film and television portrayals

  • Evolution of Native American representation in Hollywood
  • Emergence of Native American filmmakers and storytellers
  • Critiques of stereotypical portrayals (Tonto, Pocahontas)
  • Efforts to increase Native American representation in writers' rooms and production
  • Impact of streaming platforms on diverse Native American storytelling

Literature and publishing

  • Controversies over non-Native authors writing about Native experiences
  • Emergence of Native American literature as a distinct genre
  • Efforts to promote and support Native American authors and publishers
  • Debates over authenticity and voice in Native American literature
  • Impact of social media on amplifying Native American literary voices

Corporate responsibility

Marketing and advertising practices

  • Development of cultural sensitivity guidelines in advertising
  • Case studies of controversial ad campaigns (Urban Outfitters Navajo line)
  • Efforts to increase Native American representation in marketing teams
  • Collaborations between corporations and Native American artists or tribes
  • Impact of consumer activism on corporate behavior regarding appropriation

Product design and branding

  • Reevaluation of product names and logos with Native American themes
  • Development of ethical sourcing practices for Native-inspired designs
  • Collaborations with Native American designers and artisans
  • Challenges in balancing market demands with cultural respect
  • Case studies of successful and problematic product designs

Academic discourse

Anthropological perspectives

  • Shift from colonial anthropology to collaborative and indigenous methodologies
  • Debates over cultural relativism and universal human rights
  • Exploration of concepts like cultural property and intangible heritage
  • Ethnographic approaches to studying cultural appropriation
  • Role of anthropologists in cultural heritage protection and repatriation efforts

Critical race theory approaches

  • Application of critical race theory to analyze cultural appropriation
  • Examination of power structures and systemic racism in cultural borrowing
  • Intersectionality in understanding appropriation across different marginalized groups
  • Critique of colorblind ideologies in discussions of cultural exchange
  • Exploration of whiteness and privilege in relation to cultural appropriation

Global context

International examples

  • Comparisons of cultural appropriation issues in different countries
  • Impact of globalization on cultural exchange and appropriation
  • Case studies of appropriation in fashion, music, and art worldwide
  • Exploration of cultural appropriation in postcolonial contexts
  • Differences in approaches to cultural property rights across nations

UNESCO cultural heritage policies

  • Overview of UNESCO's Intangible Cultural Heritage program
  • Implementation of the Convention for the Safeguarding of Intangible Cultural Heritage
  • Challenges in balancing preservation with cultural evolution
  • Role of UNESCO in mediating international cultural property disputes
  • Critiques and limitations of UNESCO's approach to cultural heritage protection