Content curation and repurposing are key strategies for maximizing your editorial impact. By refreshing existing content and curating valuable resources, you can keep your audience engaged while saving time and effort in content creation.

Effective curation involves carefully selecting and presenting relevant content from trusted sources. Meanwhile, repurposing allows you to breathe new life into your own content by adapting it for different platforms and audiences, extending its reach and value.

Repurposing Existing Content

Content Auditing and Evaluation

• Implement content auditing techniques assessing performance and relevance of existing materials across platforms and channels
• Evaluate content's repurposing potential based on evergreen qualities, audience engagement metrics, and alignment with current trends
• Identify content gaps and opportunities within the existing content library
• Segment and target new audience demographics using repurposed content
• Update and refresh outdated content maintaining accuracy and relevance
• Consider legal and ethical aspects when repurposing content adhering to copyright laws and attribution practices

Audience Segmentation and Content Refresh

• Analyze audience demographics to identify new target segments for repurposed content
• Develop personas for new audience segments guiding content adaptation
• Implement strategies for updating evergreen content keeping it relevant (updating statistics, adding new examples)
• Utilize SEO techniques optimizing repurposed content for search engines
• Conduct regular content audits identifying pieces for repurposing or retirement
• Create a content repurposing calendar aligning with marketing goals and audience needs

Content Curation Strategy

Strategy Development and Source Management

• Develop key components of an effective content curation strategy including goals, target audience, and content mix
• Identify and vet authoritative external sources within the industry or niche
• Establish and maintain relationships with thought leaders and content creators for collaboration opportunities
• Utilize tools and platforms for efficient content discovery, organization, and management (Feedly, Pocket, Trello)
• Balance curated content with original content maintaining brand voice and authority
• Implement metrics and KPIs measuring success of curated content and adjusting strategy accordingly
• Address ethical considerations and best practices for proper attribution and linking when curating external content

Content Mix and Performance Metrics

• Determine optimal ratio of curated to original content based on audience preferences and industry standards
• Develop a content curation calendar aligning with overall content strategy
• Implement tagging and categorization systems for efficient content organization and retrieval
• Utilize social listening tools identifying trending topics and content opportunities
• Analyze engagement metrics of curated content informing future curation decisions
• Develop a style guide for curated content maintaining consistency in presentation and voice
• Implement A/B testing for curated content headlines and descriptions optimizing performance

Adapting Content for Platforms

Platform-Specific Optimization

• Analyze platform-specific audience preferences and consumption habits
• Reformat content suiting different mediums (text to video, long-form to social media snippets)
• Optimize content for various platforms considering SEO and platform-specific features
• Maintain brand consistency across diverse platforms while adapting to platform-specific requirements
• Create modular content easily repurposed across multiple channels
• Leverage user-generated content and audience feedback in content adaptation
• Utilize tools and technologies efficiently repurposing and distributing content across multiple platforms (Canva, Hootsuite)

Cross-Platform Content Strategy

• Develop a cross-platform content distribution strategy maximizing reach and engagement
• Create platform-specific content calendars aligning with overall marketing goals
• Implement responsive design principles ensuring content adapts to various screen sizes and devices
• Utilize cross-linking strategies driving traffic between different content platforms
• Develop a consistent brand voice guide adaptable to different platform tones (professional for LinkedIn, casual for Instagram)
• Implement tracking systems monitoring content performance across multiple platforms
• Create content templates streamlining the adaptation process for different platforms

Collaborating for Quality Content

Effective Communication and Quality Control

• Implement effective communication and project management techniques with content creators and subject matter experts
• Maintain original intent and message of content while adapting for new audiences or formats
• Establish clear guidelines and quality standards for repurposed content
• Provide constructive feedback and direction to content creators during repurposing process
• Foster creativity and innovation in content repurposing while adhering to brand guidelines
• Manage version control and approval processes for repurposed content
• Conduct collaborative content audits and brainstorming sessions identifying repurposing opportunities

Creative Collaboration and Workflow Optimization

• Organize cross-functional teams bringing diverse perspectives to content repurposing projects
• Implement collaborative tools facilitating seamless communication and file sharing (Slack, Google Workspace)
• Develop a content repurposing workflow outlining steps from ideation to publication
• Create style guides specific to repurposed content ensuring consistency across adaptations
• Implement peer review processes enhancing quality and creativity of repurposed content
• Organize regular training sessions keeping team updated on latest content repurposing trends and techniques
• Develop a feedback loop incorporating audience insights into content repurposing strategy