Collectivist Cultures
Definition
Collectivist cultures value the needs of the group as a whole over the needs or desires of each individual. They emphasize interdependence, cooperation, harmony, family ties, respect for elders, and tradition.
Analogy
A collectivist culture is like playing a team sport where the success of the team is more important than individual achievements.
Related terms
In-group favoritism: The tendency to favor one's own group or those perceived as part of it.
Conformity: Adjusting one's behavior or thinking to coincide with a group standard.
Reciprocity norm: An expectation that people will help, not hurt, those who have helped them.
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