Americanization
Definition
Americanization refers to the process by which European countries adopt aspects of American culture, including values, customs, and consumerism.
Analogy
Imagine a pizza place that originally only served traditional Italian pizzas. However, over time they start adding toppings like hamburgers, hot dogs, and French fries to cater to the tastes of their American customers. This transformation is similar to how European countries have incorporated elements of American culture into their own societies.
Related terms
Globalization: The increasing interconnectedness and interdependence of countries around the world.
Cultural imperialism: The dominance or influence of one country's culture over another.
McDonaldization: A term coined by sociologist George Ritzer, referring to the spread of fast food chains and other standardized systems in various aspects of society.
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