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๐Ÿช“Data Journalism Unit 5 Review

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5.4 Time series analysis for temporal data

๐Ÿช“Data Journalism
Unit 5 Review

5.4 Time series analysis for temporal data

Written by the Fiveable Content Team โ€ข Last updated September 2025
Written by the Fiveable Content Team โ€ข Last updated September 2025
๐Ÿช“Data Journalism
Unit & Topic Study Guides

Time series analysis is all about making sense of data that changes over time. It's like watching a movie of numbers, looking for patterns and trends that can help us predict what might happen next.

We use cool tricks like smoothing to clear up the noise and decomposition to break down the data into bite-sized pieces. Then we can forecast the future, kind of like a weather prediction for your data!

Patterns in Time Series Data

  • Time series data consists of a sequence of data points collected at regular time intervals (daily, weekly, monthly, or yearly)
  • Data is ordered chronologically
  • Patterns can be identified visually by plotting the data points on a graph
    • Time on the x-axis
    • Variable of interest on the y-axis
  • Common patterns include trends, seasonality, and cyclical behavior
  • Trends refer to the overall long-term direction of the time series
    • Increasing (upward trend)
    • Decreasing (downward trend)
    • Stable (no trend)
    • Trends can be linear or non-linear

Seasonality and Cyclical Behavior

  • Seasonality refers to regular, predictable fluctuations in the time series that occur within a fixed period (year or week)
    • Caused by factors like weather, holidays, or business cycles
    • Example: Ice cream sales typically increase during summer months
  • Cyclical behavior refers to irregular fluctuations in the time series that occur over longer periods (several years)
    • Not as predictable as seasonal patterns
    • Influenced by economic, social, or political factors
    • Example: Business cycles in the economy with periods of growth and recession
  • Identifying patterns, trends, and seasonality is crucial for understanding the underlying dynamics of the data
    • Helps in selecting appropriate analysis and forecasting methods

Smoothing and Decomposition

Smoothing Techniques

  • Smoothing techniques reduce the impact of random fluctuations and noise in time series data
    • Makes it easier to identify underlying patterns and trends
  • Common smoothing techniques include moving averages and exponential smoothing
  • Moving averages calculate the average value of a fixed number of consecutive data points (the "window")
    • Use the average as the smoothed value for the middle point in the window
    • Simple moving averages assign equal weights to all data points
    • Weighted moving averages assign different weights based on the age of the data
  • Exponential smoothing assigns exponentially decreasing weights to older data points
    • Gives more importance to recent observations
    • Smoothing parameter (alpha) determines the rate at which the weights decrease
    • Single exponential smoothing is suitable for data with no trend or seasonality
    • Double and triple exponential smoothing can handle data with trends and seasonality

Decomposition Methods

  • Decomposition methods break down a time series into its constituent components
    • Trend, seasonality, and residual (or error)
  • Two main decomposition methods: additive decomposition and multiplicative decomposition
  • Additive decomposition assumes that the components of the time series are independent
    • Components can be added together to form the original series: $Y(t) = Trend(t) + Seasonality(t) + Residual(t)$
    • Appropriate when the magnitude of the seasonal fluctuations does not vary with the level of the series
  • Multiplicative decomposition assumes that the components of the time series interact with each other
    • Components can be multiplied to form the original series: $Y(t) = Trend(t) ร— Seasonality(t) ร— Residual(t)$
    • Appropriate when the magnitude of the seasonal fluctuations varies with the level of the series
  • Decomposition methods help in understanding the underlying structure of the time series
    • Can be used to remove the trend and seasonality components
    • Leaves only the residual component for further analysis or modeling

Time Series Forecasting

Forecasting Models

  • Forecasting involves predicting future values of a time series based on its historical data and any identified patterns, trends, or seasonality
  • Time series models capture the underlying dynamics of the data and generate forecasts
  • Autoregressive (AR) models predict future values based on a linear combination of past values
    • The order of the AR model (p) determines the number of lagged values used in the prediction
  • Moving Average (MA) models predict future values based on a linear combination of past forecast errors
    • The order of the MA model (q) determines the number of lagged errors used in the prediction
  • Autoregressive Integrated Moving Average (ARIMA) models combine AR and MA models
    • Can handle non-stationary time series data
    • The "Integrated" component (I) refers to the number of times the data needs to be differenced to achieve stationarity
  • Seasonal ARIMA (SARIMA) models extend ARIMA models to handle time series data with seasonal patterns
    • Incorporate seasonal AR, MA, and differencing terms
  • Exponential smoothing models, such as Holt-Winters, can also be used for forecasting
    • Use exponentially weighted averages to capture the trend and seasonality components of the time series

Assessing Forecast Accuracy

  • The accuracy of time series models can be assessed using various metrics
    • Mean Absolute Error (MAE)
    • Mean Squared Error (MSE)
    • Root Mean Squared Error (RMSE)
    • Mean Absolute Percentage Error (MAPE)
  • These metrics measure the difference between the forecasted values and the actual values
  • Residual analysis examines the differences between the forecasted and actual values (residuals)
    • Checks for patterns or autocorrelation
    • If the residuals are randomly distributed and have no significant autocorrelation, the model is considered adequate
  • Cross-validation techniques assess the model's performance on out-of-sample data
    • Rolling-origin or k-fold cross-validation
    • Helps prevent overfitting
  • Comparing the performance of different time series models is crucial for generating reliable forecasts
    • Select the model with the best accuracy metrics and residual diagnostics