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๐ŸŽฌAdvanced Film Writing Unit 12 Review

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12.2 Creating Pitch Decks and Visual Aids

๐ŸŽฌAdvanced Film Writing
Unit 12 Review

12.2 Creating Pitch Decks and Visual Aids

Written by the Fiveable Content Team โ€ข Last updated September 2025
Written by the Fiveable Content Team โ€ข Last updated September 2025
๐ŸŽฌAdvanced Film Writing
Unit & Topic Study Guides

Pitch decks are crucial for selling your film project. They need to be visually appealing, with consistent design and clear information. Include market research, concept art, and comparisons to successful films to make your pitch stand out.

Supplementary materials like loglines, synopses, and sizzle reels help bring your project to life. These elements showcase your story, characters, and visual style, giving potential investors a fuller picture of your film's potential.

Pitch Deck Design and Content

Visual design of pitch decks

  • Maintain a cohesive visual identity by using a consistent color palette (complementary colors, monochromatic scheme) and limited font selection (2-3 fonts max) throughout the deck
  • Present information in a clear and concise manner by utilizing bullet points, keeping text brief, and ensuring legibility from a distance
  • Create an uncluttered and visually appealing layout by strategically employing white space and maintaining adequate spacing between elements (text, images, graphs)
  • Enhance the pitch deck's content by incorporating relevant, high-quality visuals (images, graphs, charts) that support the main points without distracting from the core message

Data and examples in pitches

  • Strengthen the pitch by including market research and industry trends that demonstrate a deep understanding of the target audience and the project's market potential (demographic data, box office figures for similar films)
  • Visually communicate the project's style and aesthetic by showcasing carefully selected images and screenshots (concept art, storyboards, key frames) that accurately represent the intended tone
  • Establish the project's unique selling points and competitive advantage by drawing comparisons to successful projects in the same genre or format (blockbuster franchises, critically acclaimed independent films)

Pitch Documents and Supplementary Materials

Written pitch documents

  • Capture the project's core concept in a concise and engaging logline that summarizes the main character, central conflict, and stakes in one or two compelling sentences
  • Provide a comprehensive overview of the project's story and structure in a clear synopsis that includes key plot points and character arcs
  • Offer a detailed look at the project through a well-crafted treatment document that expands upon the synopsis, including scene breakdowns, character descriptions, and thematic elements

Sizzle reels for projects

  • Capture the project's essence in a brief, engaging video (2-3 minutes) that highlights key scenes, moments, or impressive visual effects
  • Convey the project's unique style and tone by showcasing clips that demonstrate the desired visual aesthetic and feature notable talent or crew members
  • Create a strong emotional impact by carefully selecting the most compelling and memorable aspects of the project and enhancing them with appropriate music and sound design