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diffusion

Definition

In the context of sociology, diffusion is the process through which elements of culture spread from one society or cultural group to another, leading to cultural change or the adoption of new practices. This can happen through various means such as trade, migration, or the influence of media.

Analogy

Imagine a cup of hot tea into which a teaspoon of honey is stirred; gradually, the honey spreads throughout the tea, changing its flavor. Similarly, diffusion in sociology involves the spreading of cultural elements from one group to another, altering the cultural landscape over time.

Related terms

Cultural Change: The transformation of a society's cultural symbols and norms over time.

Globalization: The process by which businesses or other organizations develop international influence or start operating on an international scale, often leading to the diffusion of cultural elements.

Acculturation: The process of cultural change and psychological change that results following meeting between cultures

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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.