Culture
Definition
Culture in the context of buyer behavior refers to the shared values, beliefs, and norms that influence an individual's purchasing decisions. It encompasses the societal trends, traditions, and social behaviors that shape consumer preferences and attitudes towards products and services.
Analogy
Culture influencing buyer behavior is like a river shaping the landscape through which it flows. Just as a river's path is determined by environmental factors such as terrain and climate, so too are consumers' buying habits shaped by their cultural background, including traditions, values, and societal norms.
Related terms
Consumer Preferences: These are individual tastes or likes that dictate buying choices and are influenced by cultural factors.
Social Norms: The implicit rules that govern behavior within a group or society, affecting what products or services might be considered acceptable or desirable.
Market Segmentation: The process of dividing a market into distinct groups with common needs or characteristics, often based on cultural factors
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