Coca-Cola
Definition
Coca-Cola is an American multinational beverage corporation known for its flagship product, a carbonated soft drink also named Coca-Cola.
Analogy
Consider Coca-Cola as the popular kid at school who everyone knows - even people from other schools (countries). They've made themselves well-known through effective branding and marketing strategies.
Related terms
Globalization: The process by which businesses or other organizations develop international influence or start operating on an international scale. Like how social media allows us to connect with people all over the world instantly.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Similar to how you might personalize your notebook cover so it stands out from others'.
Consumer Culture: A form of capitalism in which the economy is focused on the selling of consumer goods and the spending of consumer money. Like how most students are always looking for the latest gadgets or fashion trends.
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