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Publicidad

Definition

Publicidad refers to the practice of promoting products or services through various forms of media with the aim of attracting attention and persuading consumers.

Analogy

Think of publicidad as a persuasive magician who uses tricks (advertising techniques) to capture your attention and make you believe in the magic (the product or service being advertised). Just like a magician wants you to be amazed by their performance, advertisers want you to be captivated by their message.

Related terms

Marca: Describes a brand, which represents the identity and reputation of a product or company.

Audiencia: Refers to the target audience or group of people that an advertisement is intended to reach.

Estrategia de marketing: Involves marketing strategies and tactics used to promote products or services effectively.

"Publicidad" appears in:



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© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.