Survey Research
Definition
Survey research is a method of data collection that involves asking a large number of participants a series of questions or completing a questionnaire.
Analogy
Think of survey research like going to the mall and asking every 10th person you see their favorite ice cream flavor. You're gathering information from a large group to understand general preferences or trends.
Related terms
Sampling: This refers to the process by which participants are selected for a study. In our analogy, it's choosing every 10th person at the mall.
Questionnaire: A tool used in survey research, consisting of a series of questions designed to gather information about specific aspects. It's like your list of ice cream flavors for people to choose from.
Population: The entire group that researchers want to draw conclusions about. In our analogy, this could be all visitors at the mall.
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