Asch's line experiment was a study conducted by Solomon Asch in the 1950s to investigate conformity. Participants were shown a series of lines and had to identify which line matched the length of a target line, but they were surrounded by confederates who purposely gave incorrect answers.
Social influence: The effect that others have on our thoughts, feelings, and behaviors.
Normative social influence: Conforming to gain approval or avoid disapproval from others.
Informational social influence: Conforming because we believe that others have accurate information and we want to be correct too.
What impact did Asch's line experiment have on our understanding of conformity?
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