Fiveable
Fiveable

Price makers

Definition

Price makers are firms or individuals that have the ability to set the price of a product or service in the market. They have control over the supply and demand conditions, allowing them to influence prices.

Analogy

Imagine you're hosting a lemonade stand and you're the only one selling lemonade in your neighborhood. Since there's no competition, you can decide how much to charge for each cup of lemonade.

Related terms

Monopoly: A type of market structure where there is only one seller who has complete control over the market, including setting prices.

Oligopoly: A market structure where a few large firms dominate the industry and have some control over prices.

Market power: The ability of a firm or group of firms to influence prices and output in a market.

"Price makers" appears in:

Practice Questions (1)

  • In imperfectly competitive markets, firms are "price makers." What does this mean?


© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.