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Opportunity Cost

Definition

Opportunity cost refers to the value of the next best alternative that is forgone when making a choice. It represents the trade-off between different options.

Analogy

Imagine you have $10 and you can either buy a movie ticket or a pizza. If you choose to buy the movie ticket, your opportunity cost would be the pizza because you gave up the chance to enjoy it.

Related terms

Scarcity: Scarcity refers to limited resources in relation to unlimited wants, which leads to choices and trade-offs.

Trade-off: A trade-off occurs when choosing one option means giving up another option.

Marginal Cost: Marginal cost is the additional cost incurred by producing or consuming one more unit of a good or service.

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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.