Advertising Jingles

Definition

Advertising jingles are catchy tunes or songs that are used in commercials to promote a product or brand. They are designed to be memorable and create a positive association with the product.

Analogy

Think of advertising jingles as earworms for your brain. Just like how a catchy song gets stuck in your head, advertising jingles stick in your mind and make you remember the product they're promoting.

Related terms

Branding: Branding refers to the process of creating a unique image and identity for a product or company.

Marketing Mix: The marketing mix is a combination of strategies that companies use to promote their products, including advertising, pricing, distribution, and product design.

Target Audience: The target audience is the specific group of people that a company aims to reach with its marketing efforts.