This is a form of advertising where online advertisers can use demographic, geographic, and other information to reach specific groups within the overall population.
Think of targeted advertising like a skilled archer. Instead of shooting arrows randomly hoping to hit something, the archer carefully aims at a specific target for a higher chance of success. Similarly, advertisers don't just throw ads out into the world; they aim them at specific audiences who are more likely to be interested in their product or service.
Demographics: These are statistical data relating to the population and particular groups within it, such as age, gender, income level etc., which advertisers use to target their ads.
Geotargeting: This is a method used by advertisers to deliver content based on an individual's location. For example, you might see ads for local businesses when you're in that area.
Behavioral Targeting: This is another strategy used by advertisers where they target individuals based on their behavior on the internet including search history and web page visits.
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