Mass-based political parties are political organizations that seek broad public support by appealing to widespread concerns among voters. They often represent large demographic groups within society.
Consider mass-based political parties as big department stores trying to appeal to as many customers as possible. They offer various products (policies) catering different needs and tastes just like these parties propose diverse policies addressing different societal issues.
Political Spectrum: A system to characterize and classify different political positions in relation to one another.
Populism: A political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups.
Ideology: A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
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