Central Route Persuasion involves deeply processing the content of a message by focusing on its logic and the strength of its arguments rather than superficial cues.
Imagine you're buying a car based on thorough research about its engine performance, safety features and fuel efficiency. That's akin to central route persuasion - you're not swayed by flashy ads or celebrity endorsements but by solid facts and figures.
Systematic Processing: A type of information processing that involves careful consideration of message content and ideas; it requires motivation and capacity for thinking.
Argument Quality: Refers to how strong or persuasive an argument within a message is perceived to be.
Informational Influence: A type of social influence where people change their behavior in order to be correct or accurate.
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